You've money but you lost trust

Your business is desperate for the right help.

You have the budget, but you've lost trust.

I don’t blame you.

- You’ve sought help but found no value.
- You’ve lost thousands of dollars with no ROI—
- Even from prominent firms, after so many setbacks.

→ You're at a crossroads.

- Hesitation looms over you.
- You’re unsure which direction to take,
- While your backlog of challenges piles up.

Instead of relying on testimonials, do your due diligence with these four tips to evaluate a provider:

1. Assess their problem-solving approach (Not portfolio).
2. Focus on how they think, not what they've done before.
3. Verify if they stayed involved to ensure execution.
4. Start with a small project to assess their capabilities.

I have witnessed consulting firms that are only concerned with filling their baskets with fruit. In exchange for shiny, sophisticated-looking reports that hold no real value.

Be active—share your challenges, what went right, and what went wrong to attract your ideal ally.

Like a lighthouse in a storm, the more you signal, the more the right ships will anchor where it suits you.

P.S. How would you rate your experience in finding the right help?

Thanks for reading, we will talk in the next letter.

Ahmed

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