My brutal opinion about traditional consulting:

You spend over $500k on strategy and get no results.

The more traditional consultants suit up for advising the more they hallucinate.

Their idea of preparing you for market shifts?

- PowerPoint decks with high-level recommendations
- “Consider digital transformation" (No specific steps)
- Industry benchmarking (which is backward-looking)

Seriously!!!

Do these outcomes actually help you solve your problem?

As a designer, I know that part of business strategy is to align with your market.

Here’s how I approach it:

1. Identify relevant trends based on the business profile.
2. Map each trend’s impact across the business model.
3. Define actions needed to effectively adopt the trend.
4. Determine resource requirements for execution.
5. Estimate cost and project return on investment (ROI).
6. Outline a realistic implementation timeline.

As others shape the market, you face challenges and opportunities.

That’s where part of your business strategy should lie.

You follow the market, unless you’re bold enough to lead it.

P.S: I am building a business trend-based strategy.
What should I name it? I’m currently thinking about Syra.

To help companies like yours discover new opportunities and stay ahead—based on your industry, size, and region.
It also provides a clear roadmap, required resources, and actionable steps.
Interested? Just reply or reach out.

Thanks for reading,

Ahmed