Live your life as if it is an offer

I read the other day and saw a video on the same day about how the value of what you offer determines how much money you make.

The guy said, 'Things are expensive because you trade time for money.' And he makes money through creative offer.

Making money is a skill. It's not about applying for a job, doing the work, and getting paid. it's about the value you provide that solves others' problems.

When you have skills. It seems obvious that you can attract customers or employers and offer your value. That’s what I thought, but it’s not.

What you do doesn’t differentiate you

Take me for example. I work in the creative problem-solving space. I have skills and experience. But that doesn't differentiate what I offer, nor am I showing something obvious to others—like a flower that attracts bees.

There are many business consulting firms and consultants. When a client googles 'business consulting' or their specific needs and finds my website. they click on it and read the following: 'We solve business challenges and innovate.'

Is this a unique offer to them? No, it's broad and generic. Or if I cold email them or meet them in real life, saying the same thing.

If we take a carpenter, for example, what special offer does a carpenter have?

It's making and designing kitchen cabinets. The offer is obvious and serves a direct need. A carpenter is also skilled, like many others. If you need one, you can find one online or through a referral.

In an ocean filled with carpenters. To win clients as a starter. you need to differentiate your offer and speak to an issue or desire that resonates with the customer. Otherwise, no one will pay attention to you.

So it works the same way in my field. To attract buyers, I need to have a unique offer that speaks to them.

What you say differentiates you

A special offer doesn't mean a discount. It means something specific and unique that addresses a need or desire. Someone is seeking.

To create a valuable or unique offer. You have to break down the process and understand where the pains and desires are. This will help you create a value proposition statement (offer).

Customers have to perceive value in what you offer. In order to do that, you have to understand their psychology.

Being unique is a commodity to differentiate yourself. In the past, before the era of the internet, competition was lower. And people's purchasing awareness was low. They didn't look for a specific value. Because they did not know their exact needs; they wanted something that could help them.

For example, if I have 'business innovation' on my business card, they might seek my help. At a broad level, they know this person can help. But now, with many providers offering the same service, that doesn't compel them to buy or seek my help. They need a value offer that speaks to their specific needs and desires. Because people are aware of their specific needs.

Speak to anyone’s inner needs

Many believe that skills and experience alone will attract clients. Only if they communicate specific needs and desires. Otherwise, clients will seek someone who resonates with them.

We live in a time with abundance of products and services. And people want something relatable to them. they want something to speak to their inner needs and emotions.

Even in job interviews. They want to hear about experiences and skills that resonate with them. That's why you have to tailor how you sell yourself.

How often have you bought a product or service because it spoke to your needs? Most of the time.

To see the outcomes of your efforts. Resonate, and be relatable—whether in the interviews you do, networking, or the products/services you offer.

Since I have learned my lessons, I have seen the difference. When I meet people and tell them what I do, they ask for my contacts.

How to create a value offer

The more you bridge the gap between yourself and others, the more you will achieve what you want. Bridging the gap starts with communicating the right message. Then delivering on what you promised.

To build a value proposition offer, you need one message for your ideal client, person, or company.

• Start by mapping their pain points, desires, and psychology

• Think of benefits and outcomes do your ideal client, customer, or employer want to achieve

• Think of the time, effort, risks, and costs that you can save them.

Articulating clear offer's value. Focus on specific benefits, your expertise or the how and outcomes for your target.

If you want to delve deeper, read '100 Million Offers' by Alex Hormozi and 'Value Proposition Design' book.

Winning in life is about the value you offer and how you deliver it.

Thank you for reading. We’ll talk in the next letter.

Ahmed

P.S three things I can help you with:

1. High-level Discovery

A rapid, big-picture approach to set direction and align stakeholders. Ideal for: Projects needing quick alignment or initial direction-setting.

2. Guiding Discovery

Offering expert guidance and strategic recommendations. Ideal for: Projects seeking expert guidance to address specific challenges.

3. Deep Discovery

A comprehensive, in-depth discovery for complex challenges. Ideal for: Projects requiring thorough understanding and detailed planning.