How to think in dimensions

Business is the point where we transact with each other as people.

It’s the point of exchanging value, involving interaction and understanding behavior, needs, and desires. This is how you spot change—when people don’t buy your product offline.

Why can’t you get change? Change is automatic.

There are many people who aren’t happy with certain products, businesses, services, or technologies, so they work to build and develop new ideas that define what change is.

You don’t agree with or have a problem accepting change at the individual, business, or political level.

This is why you don’t see the impact of change across multiple dimensions. Your struggle to understand change stems from a closed mind and resentment, which will cause you to fall behind in the business you run or the career you pursue.

Change has a domino effect

This has happened in every era, from ancient times to the agricultural, industrial, and information technology ages.

You stick to one perspective, biased toward what average people say, and follow the status quo.

You miss opportunities to develop your business or skills; while everyone else starts to recognize change, you only begin to respond.

When you do respond, you address the obvious and miss its multi-dimensional impacts. You fail to embrace change, causing your business and skills to suffer.

When change occurs, it extends to other areas.vTechnological advancements and new ideas affect the market, society, businesses, skills, and buyer behaviors.

New market trends have implications in many areas of business, including products, customers, channels, costs, etc. These are the dimensions you don’t see.

You only notice the obvious when you follow the status quo, such as when everyone has an online presence. However, being online involves many factors, including user experience, copywriting, traffic, information architecture, storytelling, and design, all of which are essential to converting visitors into customers.

Why you need to think dimensions

You may ask, "Why does change impact other dimensions?"

Because things in life are connected and interrelated. They overlap and work in sequence.

Understanding the dimensions that change brings will help you adapt, grow, and succeed in an ever-evolving world. You will gain the ability to manage uncertainty and reduce resistance.

Netflix shifted its business model from DVD rentals by mail to streaming content online.

This transition impacted customer expectations, shifting them toward instant access. Fewer people go to theaters, and DVD rentals have gone out of business. People now prefer to stay home and watch Netflix on Saturday nights.

For example, AI will impact many areas of life—not only by taking jobs and automating tasks but also by changing power dynamics, governance, and society.

By grasping the full scope of change, you can make better decisions. Understanding the dimensions of change allows you to plan strategically.

You can allocate resources wisely, prepare for resistance, and support others in adapting smoothly.

Approach to identify what Dimensions impacted by change

Identify the change: What’s changing? Where is the change starting?

Map out how different elements are related to the change.

Consider both direct and indirect connections.

Start with a change in one element.

Trace how this change propagates through the system.

Consider both immediate and long-term effects.

If it’s in business, map the areas: technology, tools, consumers, skills, market, channels, behavior, products, etc.

Categorize impacts: Group impacts into broad categories (e.g., economic, social, environmental).

This is how you gain visibility, respond to, and adapt to all areas that the particular change brings. You ride the first wave, shape it if possible, and position yourself ahead of everyone else.

Thank you for reading. We’ll talk in the next letter.

Ahmed

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